Virtual Reality Concerts: The Next Big Thing in Music?
As things got normal after the pandemic, COVID-19 changed the dynamics of live music and how their venues are presented. The issues people had with not being able to attend concerts were due to funds, locations and other variables. Instead, the global pandemic opened new doors for music artists, providing them access to a broader audience. How was this possible? How did it happen? The introduction to virtual reality concerts.
When physical locations were shut down, concert live streams gained immense popularity. Influencers, actors, musicians, etc., started using their social media platforms to promote their exclusive virtual sessions, expanding their fan base and creating a demand that the sponsors can't ignore.
What Are Virtual Concerts?
A virtual concert is a performance that takes place online or in a virtual world in which the virtual avatar is filmed onto a virtual stage within virtual reality, which is synced to pre-recorded music. It is a way for fans to experience their favorite musicians in an exciting and new way.
Virtualized humans are no longer bound by their physical limitations in the digital world. The artist can seamlessly change outfits in virtual reality concerts or create a new stage by changing the virtual world's environment.
With more people turning towards the Metaverse and more artists entering our world, the lines between virtuality and reality are becoming blurred daily.
How Does Virtual Reality Work?
A virtual reality concert is a live performance that can be streamed and watched online. These concerts are streamed on streaming sites such as Facebook, Instagram and YouTube live alongside other specialized services, for instance, MelodyVR and SongKick.
To watch the shows, viewers purchase tickets to watch their favorite artists perform in the Metaverse. When they buy the ticket, they are provided with access to watch the live virtual concerts.
Fans can enjoy virtual concerts in their living rooms and all hail virtual streaming services. These services have enabled artists to connect with their audience without leaving their intimidating space or venue.
With the advancement of technology, music streaming apps like Faucet sounds music app have used high-tech solutions that give its user the ultimate experience.
What are the benefits of virtual concerts?
- Drive Engagement
If you have been to a concert, you are fully aware that conversing with fellow concert-goers or friends is impossible. A feature that makes virtual shows different and unique from in-person concerts is its chat feature. A live chat feature enables fans to communicate or interact in a manner that cannot be replicated during a live show. At home concerts, fans and viewers can request songs and interact with artists.
- It allows you to reach a larger audience.
At venues, the seats are numbered and even at their max capacity, there is a specific set number of spectators that any medium can hold. With live virtual concerts, the event has countless opportunities to reach fans from anywhere globally.
- Pre-tape on artists' availability
You might have encountered a situation where the artist's availability to perform at your event would need to be aligned. With virtual reality concerts, location and scheduling barriers can be overcome effectively.
You can pre-tape the concert and then play it back during virtual, hybrid or in-person events to mitigate logistical and scheduling challenges.
- It has the same format as a live show.
Virtual concerts on Facebook, Instagram and YouTube usually focus on one artist. Although, it doesn't have to be this way. Opening acts with rising talent can excite your audience and add value to the experience. Also, with virtual concerts, you can gain exposure to talent from anywhere. With live streaming, your opening act can perform from a different city or even another country.
Live Events Vs. Virtual Events: Which One Is Better?
Live events have always been the go-to choice for everyone for years, but virtual events are rapidly gaining popularity as technology advances. No matter which event you are hosting, we'd recommend that you evaluate the pros and cons of both possibilities and then determine which one fits you the best.
Live events provide a more natural environment and allow attendees to build a relationship in person. They are also more engaging, as people are more likely to participate when others surround them. The downside of live events is that they can be costly to organize and usually require much preparation.
On the other side, virtual events are more budget-friendly and also require less preparation. They also allow a broader audience to attend, as people can join remotely. Yet, it can get challenging to keep the viewers engaged and it can also be demanding to keep the audience engaged.
Eventually, it is up to you to decide which option is suitable for your event. If you are looking for an immersive experience and have the resources to organize the live event, this may be the right option. If you are on a budget and have no time to plan a live event, then a virtual reality concert is better.
Conclusion
Live and virtual concerts have their importance. However, people prefer to experience things digitally in today's tech-driven world. This is why virtual shows are rapidly getting famous. Artists worldwide have used this strategy to drive Engagement, likes and connections.
You can also employ this strategy and make the most out of your music concerts today. With everyone striving to provide its users with the ultimate music experience, Faucet sounds bring a concert-like music experience for its listeners.
